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Anybody in PR / Branding / Marketing?
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Gus




Joined: 07 Sep 2007
Posts: 2214
Location: Freezing my nads off in Aberdoom

PostPosted: Mon Mar 06, 2017 3:07 pm    Post subject: Reply with quote

SloggingScotsman wrote:
Gus did you get it sorted?


Still thrashing it out... Very Happy

It's down to whether one person's stubbornness is stronger than the other's patience...
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SloggingScotsman




Joined: 18 Jul 2006
Posts: 2397

PostPosted: Mon Mar 06, 2017 3:12 pm    Post subject: Reply with quote

Gus wrote:
SloggingScotsman wrote:
Gus did you get it sorted?


Still thrashing it out... Very Happy

It's down to whether one person's stubbornness is stronger than the other's patience...
Razz
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SloggingScotsman




Joined: 18 Jul 2006
Posts: 2397

PostPosted: Tue Mar 07, 2017 3:58 pm    Post subject: Reply with quote

As an aside to this, for those who don't know, compared to a couple of decades ago, the ICAEW training material has moved on somewhat from accounts and tax etc. It now includes training on issues such as brand marketing.

Just doing a case study where brand management is important.

So Gus if your accountants are recently qualified, you could always ask them! But if they are old school codgers, you might get blank stares.

It's funny thinking about giving recommendations on branding strategy in accountancy! (In case of doubt I don't hold a practicing certificate Gus, so that isn't a subtle hint). But if your accountants have qualified under the new evolved ACA then they will have an understanding of it (and hrm, and a host of other things that you might not expect an accountant to know).

Now whether an individual accountant is sufficiently experienced and knowledgeable to give an opinion on a logo disagreement is obviously another matter. But the key factors are in the training nowadays.
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